DARK CHARGE IMPERIAL STOUT
Product Naming & Narrative | Package Design | Illustration | Photography
For the earliest folks living around Covington, Kentucky,the Ohio River was a crucial artery. Goods and services were made available via flatboat, connecting families and communities to the larger world. That’s how this region got its coal, for example — the rich, dark diamonds that lit the lights, warmed the homes, and fired the power that built this city. We brew that spirit into this strong, dark Imperial Stout, aging it in barrels that give a lasting depth to the finish. From right here in the garage, on West Seventh Street, we brew a stout strong enough to light a city.
— Dark Charge Product Label Story, Braxton Brewing Co
Creative Director – Keith Neltner
Brand Lead & Research – Andi Bussard
Illustrator – Keith Neltner
Writer – Jeff Chambers