Product Naming & Narrative  |  Package Design  |  Illustration  |  Photography

At the grand Cavalier, the opulence of the day couldn’t suppress the underlying darkness. The era offered wicked decadence; luxury was celebrated like moonlight dancing on black water. Every sense was catered to, every experience provided. Like the salt water bath available in guest bathrooms, drawn through the legendary “fourth handle.” This outstanding gin is crafted in a manner respectful of the men that built this great hotel. Uncompromising. Obsessed with detail. No shortcuts. A coastal American gin that flows from a rather unexpected place, like salt water in a bathtub. — Fourth Handle Gin Product Label Story, Tarnished Truth Distilling Co

The Batch:
Creative Director – Keith Neltner
Brand Lead & Research – Andi Bussard
Illustrator – Tom Post
Writer – Jeff Chambers