Brand Foundation  |  Brand Naming  |  Brand Identity  |  Illustration

Nicolas “Old Nick” Longworth was a character of wit and humor, with an inner strength tough as a rooted vine. Born in 1783 in Newark, New Jersey, he came to Cincinnati in 1804 and built two careers with his bare hands: banking and wine-making. Today, not many people remember that second career, but those that do consider Longworth the “father of American grape culture.” This obscure, rich story will once again come to life, as it inspires a wine making revolution across the hills of the Ohio Valley. Because more than two centuries later, Skeleton Root Wine Makers will continue on the trail Nick blazed.

The Batch:
Creative Director – Keith Neltner
Brand Leader – Andi Bussard
Research – Andi Bussard, Keith Neltner
Writer – Jeff Chambers
Photography – Matt Hoffman
Illustrator – Keith Neltner